WORK/2026

Cellwise

Overview

Cellwise is a concept design for a spreadsheet CRM. Simple tables become product overviews, customer lists or a CMS you can plug into your site, without leaving the grid everyone already knows.

Cellwise logo over a painting of a Provençal farmhouse and poppy field

From sheet to system

Most small teams already run their business in a spreadsheet: leads in one tab, products in another, a customer list nobody wants to clean up. Cellwise keeps that grid and adds what a CRM would give you. Every row becomes a record that is enriched, scored and followed up, and the table stays the place where the work happens.

The landing page sells that idea in one line: your spreadsheet just became your sales rep. Warm paintings, hand-drawn doodles and a live table right in the hero make a dry tool feel approachable and show the product before anyone reads a feature list.

The heart of Cellwise is the table itself. It looks like any spreadsheet, but the columns do the work: a status dot shows where each deal stands, an AI score ranks leads by how likely they close, and coloured corners flag the mails worth a look. Hover a cell to try it.

Branding

The logo is a C for Cellwise, built from straight edges only. The small rectangle cut out of it is the gap that turns the letter into a cell, the smallest unit of every spreadsheet. Around it, the brand borrows its warmth from old landscape paintings: a sunny yellow carries every action, and hand-drawn doodles keep a tool full of numbers from feeling too serious.

Cellwise icon in yellow on its construction grid
Cellwise logo in white with yellow icon on dark backgroundCellwise logo in black with yellow icon on light grey background
Cellwise app icon in a macOS app switcher next to Finder, Notion, ChatGPT and Terminal

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NAME, POSITION

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